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Retailers

TransX Systems provides IoT-based Omnichannel Marketing & Social Commerce solutions, helping brick & mortar retailers effectively execute merchandising strategy, instore consumer engagement & Influencer marketing

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Restaurateurs

TransX Systems provides IoT-based omni-channel marketing & consumer engagement, driving new revenue for bars & restaurants

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Brands

TransX Systems offers Influencer Marketing platform, enabling Brands to identify and reward Influencers within their social fan club to drive brand engagement and incremental sales

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BUSINESS CASE – HOW IT WORKS
Customer Engagement Isn’t The Finish Line.
It’s Where We’re Just Getting Started.
A customer walks into a men’s clothing store, sees a shirt he loves but…it isn’t in his size. Unfortunately, he doesn’t immediately see an Associate to help. He’s about to turn around and leave when a staff member shifts to his corner of the store and engages him in a conversation. 45 minutes later, a very happy customer walks out with not only the right shirt in his size but another shirt, pants and belt. And he’ll be back.
That’s not just upselling. That’s called perfect timing.
And guess what? It doesn’t happen by accident.
Because the store is using a platform from TransX Systems that alerts its staff as to where the customer is in the store. A quick adjustment in staff location results in new store revenue and an exceptional experience for the customer.
Welcome To The New, Faster, More Nimble Era
Where Data Meets Action.
You often wondered if you could tailor the brand experience around shopper behaviors like this, right? You couldn’t…until now. TransX Systems’ technology expands the boundaries of store insights to help you put your product in the customer’s path a lot more often. While retailers settling for less robust solutions still see an industry average of a 6-10% increase in sales, brands using our more powerful platform from TransX Systems may see an even bigger bump in sales lift.
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TransX Systems LEVELS PLAYING FIELD – DIGITAL VS. PHYSICAL
Online Tools
Cookie
Online Chat
Digital Drooling
Product Search History
Cart Abandonment
TransX System Offline Tools
Frequency Measurement
Real-Time Heat Map
Dwell Time
Real-Time Foot Traffic
Bounce Rate
3 WAYS TransX Systems CAN MAKE SMART DATA WORK FOR YOU
#1
Know Every Shopper’s Individual Behavior

Many platforms can tell you how many shoppers are in a store based on aggregate data. But when customers leave your location, that’s where the insight ends. It’s great to get big picture analysis on engagement, but what if you could drill down further – and farther?

#2
Better Purchase Tracking, Not Fluff (or as we like to say: Converting Likes into Buys!)

We’ve heard C-level executives say, “You can’t put a Like on a balance sheet.”
They have a point. Unfortunately, a lot of companies are paying “influencers” to entice their friends to visit social media pages but not to buy anything.

#3
Reveal Your Best Brand Ambassadors And Managers

Knowing the journey you customer took to reach you will reveal the most coveted asset you brand has… real Influencers. In today’s world of social media, at each leg of the journey Influencers can make or break your brand.

#1: More Complete Data On Individual Shopper Behavior

Many platforms can tell you how many shoppers are in a store based on aggregate data. But when customers leave your location, that’s where the insight ends. It’s great to get big picture analysis on engagement, but what if you could drill down further – and farther?

TransX Systems takes the insight to a whole new level with far more data on everywhere your individual buyers go. Our system isn’t limited by one location or even one vertical. Instead, we work with national brands, national malls, retailers and independent restaurants to bring omni-data together, using data analytics and mobile engagement to deliver a complete picture of your buyer.

For example, let’s return to our happy customer who just bought four items at the men’s clothing store. After he finished shopping, where did he go to eat? If it was a high-end restaurant, the data could be sent back to the store retailer who can later offer him a deal on some of their more high-end items when he comes back.

Talk about big-time intelligence on your customer.

But we’re just getting warmed up.

#2: Better Purchase Tracking, Not Fluff.

We’ve heard C-level executives say, “You can’t put a Like on a balance sheet.”

They have a point. Unfortunately, a lot of companies are paying “influencers” to entice their friends to visit social media pages but not to buy anything.

Here’s a better idea: What if we could track all the way to the purchase event and not just when someone clicked “Like” on Facebook? Better yet, what if we could identify real influencers who have been proven to actually generate a purchase of the brand and then bring those individuals into our influencer marketing efforts?

TransX Systems can do just that. From number of purchase events to revenue generated, our platform offers a far more insightful level of purchase tracking. Consequently, our clients are getting better sales lift with the kind of deeper tracking that draws a straight line from loyal shopper to influenced connection to purchase behavior.

There’s no guesswork involved in any of it.

#3: Reveal Your Best Brand Ambassadors And Managers

Shoppers don’t move smoothly through that buyer’s journey without some kind of reward every step of the way. We’ve got you covered on that.

TransX Systems is giving our customers the capability to offer social coupons to exclusive customers. In doing so, they can utilize form of engagement that transforms frequent buyers into fans who can’t wait to tell others about the experience. For example, our system can sync with robust data that puts our customers in the unique position to reward customers with a coupon, right before inviting them to an exclusive party or grand opening of a new store. It’s a level of special attention and care that inspires them to help promote for you, not merely browse and shop.

Why stop there, though? As your customer is moving through the buyer’s journey, your TransX Systems-powered mobile app data that syncs with your store can reveal who is viewing an item or, in the case of a restaurant, ordering certain menu items. This behavior is tracked and sent to your store manager.

Here’s where it gets really exciting, especially if you’re looking to elevate manager’s performance and the in-store experience:

With knowledge of this fresh customer data, the manager is in a position to upsell and target the sale even more intelligently. You can then actually know which of your managers are converting on the upsell opportunity the best. All from technology courtesy of TransX Systems that “sets the table” for the opportunity to happen.

Monetize your Guest Wi-Fi investment
You spent a lot of money every month on free guest Wi-Fi. This cuts into your profit margins. Let’s turn this
into a revenue generator for you!
Build Your Business
 
Automatically collect customer contact info whenever they join your custom-branded free WiFi.

Keep track of who your customers are, how often they visit and what they are worth to your business.
Expand Your Business
 
Use our Influencer Marketing platform to turn your loyal customers into your brand ambassadors to promote your business to their social networks.
Increase Sales
 
Digitize your menu and get a 7% sales lift.
Increase Customer Visit Frequency
Use our Internet-of-Things solution to accurately measure customer visits to:

1. Optimize your staffing schedule
2. Analyze customer visit frequency & send personalized marketing/deal offers to get them to return more often
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installation
Get set up in less than five minutes.
After signing up, we will either send you a TransX Systems access point or  leverage your existing Wi-Fi. Simply plug in your access point. One time sign-in gives them Wi-Fi access each time they visit—and puts you on the road to increasing your revenue.
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custom portal
Customize your brand experience.
Upload your logo, choose your color scheme and post specials, promotions and messages to make your login portal yours.
Instant engagement
After signing up, we will either send you a TransX Systems access point or  leverage your existing Wi-Fi. Simply plug in your access point. One time sign-in gives them Wi-Fi access each time they visit—and puts you on the road to increasing your revenue.
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ANALYTICS
Identify your most loyal customers.
Are you still measuring customer repeat visits based on credit card swipe?
Do you find that this approach is expensive, static, misleading, and incomplete?


  • Primary research is expensive and is only a static measurement
  • Credit card measurement is misleading and incomplete as it assumes the buyer always makes the purchase using that same card, and it does not account for cash or alternative card use.
HOW IT WORKS
The first time a customer accesses your Wi-Fi, TransX Systems automatically adds them to your guest database. Each time they come back, we learn more about them—from spending habits and demographics to visit history.


Unlike other solutions in the market that can only capture customer visit when a customer accesses your guest Wi-Fi, we use Internet-of-Things sensors to read Wi-Fi signals from your customers’ mobile devices to track new customers, repeat customers, their visits, duration of stay, when & how often they come back. You log-in to your cloud account to view customer visitation reports in REAL-TIME.
BENEFITS
  • Your loyalty program benefits from understanding visitations – Frequent, Occasional, and Infrequent.
  • Your loyalty program can be based on visits, not just dollars spent.
  • Staffing adjustments can be based on visitation and duration of stay, not just hourly sales reports.
  • You can export raw data to your business intelligence system for further in-depth analysis
  • You analyze customer visit frequency & send personalized marketing/deal offers to get them to return more often.
EXPAND YOUR BUSINESS
You just collected 3000 customer emails. How would you like to grow this by 20 fold.

Track & Reward Influencers in Your Social Media Fans & Increase Your Revenue
Quickly identify & reward Influencers in social networks who act as the best brand advocates and drive measureable sales.
Social Marketing
You invested heavily into building your brand, customer email list, and a social network of followers. Activate YOUR customers & social media fans and reach their social media friends to generate more sales.

Leverage TransX Systems pre-built Social Marketing platform to track & reward customers for generating sales or creating brand awareness & loyalty.
Engagement
User Engagement & Gamification are becoming a key requirement to continually engage and keep your users coming back and stay loyal with your brand. Leverage TransX Systems pre-built Gamification, Social Loyalty, and Remarketing Rewards to engage Influencers and incentivize them to share contents, offers, while motivating each other to compete to win prizes.
Social Commerce
Monetize your social media investment. Scale up your social sales with minimal marketing budget by using TransX Systems’ Social Coupon & Social Rewards to identify & motivate key influencers in your social media fans to drive sales.
Rewards Accounting
Your Influencers will only continue to be your Brand Ambassadors if you properly reward them & give them the credit they deserve. Our backend system can track, verify and provide accurate account for all reward points & prizes that your Influencers have earned. TransX Systems defines the gold standards for anti-fraud digital coupon, which the industry has adopted. All user activities are verified & tracked in real-time using our anti-fraud technologies. Stay focus on creating an exceptional customer experience and leave all rewards accounting to us.